An average modern person is exposed to 5000 adverts a day! This is according to research by Yankelovich, Inc. Adverts come in different forms which include display ads, social media ads, newspapers and magazines, outdoor advertising, radio and podcasts, direct mail, video ads, product placement, event marketing, and email marketing.
With all these tools at your disposal some of which are free to use. Is your business making the most of them? Here are some benefits of advertising that you need to take into consideration.
1. Launch Your Product To The Market
There’s no such thing as “miracle customers”. Hoping and praying without advertising doesn’t work in the business world. Advertising draws people to you. If you don’t make noise about your business how are they going to know about it? If you don’t put your product out there your potential customers will get to pick and choose from thousands of other options. Make sure your adverts stand out from the crowd. Make such a huge impact on customers your brand is always on their mind when they decide to make a purchase.
2. Tell Your Story
The best way to hook a customer is to let them know how you can add value to their lives. You can do this by sharing thought provoking and informative adverts that the customer can easily relate to. The best method to date is sharing stories. Create adverts with content that will capture your customer’s attention.
3. Make Money
“You have to spend money to make money.”
Advertising will attract customers to your business. People have trust in companies that invest their money in advertising. Did you know that in 2015 Apple spent $1.8 Billion on advertising? It’s no surprise they’re one of the leading mobile companies in the world. They understand the value of creating quality adverts. Some of their adverts will leave you feeling like if you don’t purchase an Apple product life as we know it will surely end. If you want to make a groundbreaking impact in your niche you have to be prepared to spend that paper.
You’re probably reading this and thinking you don’t have billions to spend on adverts.
There’s a one of a kind App that’s going to be launched in Zimbabwe. This App is going to change the way you advertise. It’s going to be something everyone will be able to use. You can seamlessly place a color ad instantly, pay for it with one click, and then track how well your ad is performing in real time. Your ad gets unlimited exposure and is not confined to only one mailing list. You’ll share more than ads, you’ll share an experience!
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt